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A Thoughtful Brand on a Mission to Grow
Ursa Major is no stranger to growth. Their best-selling skincare products, like the beloved Fantastic Face Wash, are a testament to their commitment to clean, earth-friendly formulations. But for a brand as thoughtful and meticulous as Ursa Major, growth must never come at the cost of their values or user experience. They’ve built a brand on transparency and trust, and they weren’t about to compromise that by making hasty decisions on their e-commerce site.
Ursa Major partnered with UN/COMMON, a growth agency known for running high-impact Conversion Rate Optimization (CRO) programs, to help them find the right testing tools to increase Average Order Value (AOV) without compromising their site’s performance or brand standards. With their cautious, data-driven mindset, Ursa Major needed a tool that would allow them to test effectively without introducing any risk to their carefully curated user experience. That’s when they found Shoplift—the tool that would enable them to test without compromise.
Need for Growth Without Compromise
As a premium brand with eco-conscious consumers, Ursa Major had to be strategic with every decision. Their team, led by Christina, the E-commerce Manager, was resolute in protecting their audience, ensuring that any change made on their website was backed by concrete data. "We’re cautious. We’ve made promises to our customers, and we don’t break them. If we’re going to change anything, we need the data to back it up," Christina explained.
Ursa Major had tried testing tools before but ran into one of two problems: either the testing infrastructure slowed down their site, which negatively impacted conversions, or it didn’t provide the depth of insights they needed. As a result, they often held back on implementing new ideas, even ones that seemed promising, because they couldn’t “test without compromise.”
For instance, they considered adding a Best-Selling badge to their product pages, but they had no way to verify whether those changes would positively impact conversions without risking site performance. Their previous tools either couldn’t provide the necessary insights or, worse, introduced friction to their shopping experience, which was a deal-breaker for such a conscientious brand.
"We’re cautious. We’ve made promises to our customers, and we don’t break them. If we’re going to change anything, we need the data to back it up."
Shoplift – Speed and Precision, Without Tradeoffs
When UN/COMMON introduced Ursa Major to Shoplift, the results were immediate. Shoplift’s seamless integration with Shopify eliminated the site performance issues they had faced with other tools. There was no longer any need to worry about their testing infrastructure slowing down the site or introducing buggy code. Shoplift functioned as an invisible layer, ensuring that the integrity of Ursa Major’s website remained intact during every test.
Ursa Major was able to launch tests such as a countdown timer with confidence that the test infrastructure wouldn’t slow down their site. “We couldn’t believe how easy it was. With just a few clicks, we were able to launch a test and get real-time data,” says Alyson from UN/COMMON. As data began flowing in, Ursa Major had transparency and confidence that the test was running smoothly as it progressed toward statistical significance.
Shoplift’s no-code testing capabilities also empowered Ursa Major’s team to move fast. Without needing constant developer support, they could deploy and sunset tests swiftly, giving them the agility to iterate and refine their strategies.
A Winning Combination: AOV Growth, Data-Driven Insights, and Confidence to Test
The headline result? An impressive 4.3% increase in AOV and 5.2% increase in RPV within just a few months of using Shoplift. This wasn’t a one-off win—this was a consistent upward trend, driven by multiple successful tests. Christina’s team gained the confidence to experiment, iterate, and scale their testing efforts while knowing they were backed by reliable data and real-time insights.
One example was adding a sticky ATC button on mobile test, which increased mobile traffic revenue per visitor by 5.1%. Initially hesitant about whether such a small visual change could make a meaningful difference, the team was surprised by how quickly the badge resonated with customers once the test reached statistical significance. The data was clear: this simple change drove a measurable impact, and they implemented it site-wide.
Another impactful test involved a countdown timer during their Memorial Day sale. Not only did this test prove the value of creating urgency during sales, but it also uncovered unexpected user behavior insights through Shoplift’s robust analytics. In particular, the team was surprised to see a wide variance in outcomes between New and Returning visitor segments, as highlighted by Shoplift’s test reports containing over 600 individual data points for analysis. These insights became the foundation for future tests, giving Ursa Major the ability to refine their approach even further. "Shoplift didn’t just help us prove our hypothesis—it revealed opportunities we hadn’t even been testing for," Alyson shared.
Shoplift didn’t just help Ursa Major run tests—it gave them the ability to test without hesitation. They could now explore ideas that challenged conventional wisdom, knowing they had the flexibility to pivot and adjust quickly once the data showed them the way forward.
Test Without Limits, Grow with Confidence
For a brand as intentional and thoughtful as Ursa Major, finding a tool that allowed them to test and grow without compromise was critical. Shoplift, combined with UN/COMMON’s strategic oversight, gave them the speed, precision, and confidence to iterate and optimize their e-commerce experience in ways they couldn’t before.
Ursa Major’s 4.3% increase in AOV was just the beginning. With Shoplift’s real-time insights and no-code testing capabilities, they’ve unlocked new growth opportunities while staying true to their brand promise of clean, transparent products. And that’s just the start—there’s no telling where the data will take them next.
