Apple rolled out iOS 18, a feature-packed update that made waves across the iPhone ecosystem. One of the most consequential changes for ecommerce brands? Updates to the Apple Mail app, which now includes AI-driven inbox filtering, on-device email categorization, and personalization settings that reorganize how users see (or don’t see) your emails. To get a clearer picture of what’s happening—and how brands should respond—I connected with Steven Geist from Fuel Made, who works with brands like Figs, Tuft + Paw, and Beardbrand on adapting email strategies in the wake of iOS 18.

A/B testing isn’t a rigid formula—it’s a dynamic framework for discovery. At Shoplift, we use five essential pillars to guide better tests: Hypothesis, Audience, Trigger, Experience, and Metric. Read how each finger plays a role in running impactful A/B tests.

At Shoplift, we’ve been analyzing the ways our merchants use our tool leading up to BFCM. Something interesting happens during BFCM: merchants shift from pure testing to personalizing their sites for different audience segments. With that in mind, we’re excited to roll out a few powerful features tailored to help you optimize, personalize, and maximize every visitor interaction this BFCM.

A/B testing is like a workout for your website: each test builds strength, endurance, and resilience, fine-tuning your site to better meet your customers' needs. But let’s face it—sticking to a consistent testing routine is challenging, especially when the demands of running a Shopify brand pull you in multiple directions. I recently sat down with David Conforti from the Shopify Plus agency Varfaj to tackle this very issue. David offered expert advice to help brands like yours turn testing into a “four seasons” strategy—consistent, focused, and results-driven.

Checkout can make or break the ecommerce experience. Shopify’s new single-page checkout promises speed and simplicity, while the tried-and-tested three-page format offers a more detailed, segmented process. But which is the best option for your business?

Paid advertising is a popular way to drive traffic, but relying solely on it can be expensive and unpredictable. That’s why prioritizing organic search optimization is a game-changer for direct-to-consumer (DTC) e-commerce brands. Search visitors are often highly motivated buyers, and ranking at the top of search results is your ticket to capturing their business. A well-executed SEO strategy ensures that you tap into this pool of ready-to-buy customers before your competitors do.

As the holiday shopping season ramps up, it’s the perfect time to ensure your Shopify store isn’t losing conversions due to simple, fixable performance issues. We all know that site speed impacts sales—but how much can it really affect your bottom line?

Conversational Commerce is the interaction between customers and businesses through various online channels. These interactions often include product questions, support queries, personalized recommendations, and reading reviews—all in real-time.

If your experiments aren’t yielding answers, you might be wondering: What’s going wrong? What should I test next? Imagine being able to sit down with your Shopify store and have it tell you exactly where it hurts. What if you could pinpoint the moments where shoppers get confused, frustrated, or flustered—the times that lead to cart abandonment or lost sales? The good news is, you don’t have to be a User Experience (UX) expert to gather these insights. All you need is a Usability Scorecard.

If there’s one factor that has an outsized impact—positive or negative—on e-commerce brands, it’s talent. Recruiting can be a minefield, especially in fast-growing businesses. Your hiring process can either position your brand as a talent magnet or repel the best candidates. The stakes couldn’t be higher.

Merchants often overlook a critical tool that could significantly boost their sales: the pre-launch page. This isn’t just a placeholder; it’s a high-value asset that can build anticipation, capture leads, and generate excitement. In this guide, we’ll share actionable strategies to transform your pre-launch page into a dynamic, conversion-driving platform that primes your audience for your next big sale or launch.

For brands offering subscriptions, every conversion represents a significant boost in recurring revenue. However, because subscriptions require more consideration from consumers than one-time purchases, even small points of friction can dramatically affect your subscription conversion rate.

E-commerce SaaS tools have revolutionized the way businesses understand shopper behavior. With features like cart abandonment recovery, coupon expiration reminders, and personalized follow-ups, it's never been easier to re-engage customers. However, as more brands adopt these tactics, their effectiveness can diminish due to oversaturation.

Conversion Rate Optimization (CRO) is about more than just analytics and design tweaks—it’s about building a connection with your audience. While A/B tests and interface optimizations play their part, the true driver of conversions often lies in the copywriting that speaks to your customers’ emotions, interests, and needs.