Merchants often overlook a critical tool that could significantly boost their sales: the pre-launch page. This isn’t just a placeholder; it’s a high-value asset that can build anticipation, capture leads, and generate excitement. In this guide, we’ll share actionable strategies to transform your pre-launch page into a dynamic, conversion-driving platform that primes your audience for your next big sale or launch.
Build Anticipation with a Countdown Timer
Think of your pre-launch page as the storefront your customers see before your event or launch. Now, imagine that storefront with the door half-shut, no lights on, and no indication of when it opens. That’s the impression a generic placeholder or password page gives to potential customers.
Instead, create excitement by adding a countdown timer to your pre-launch page. This simple tool communicates your launch date and time, building urgency and enticing visitors to stay engaged. Whether you’re gearing up for a product drop, seasonal sale, or exclusive event, a countdown timer keeps anticipation high and your audience looking forward to the launch.
Capture Leads with Exclusive Offers
The weeks or days leading up to your launch are a prime opportunity to collect high-intent leads. To make the most of this, use your pre-launch page to offer exclusive pre-launch discounts, early access, or free samples. This strategy not only incentivizes visitors to sign up but also ensures you have a ready-made audience eager to act the moment your sale or launch goes live.
For example, offering “early bird” perks to those who sign up can create a sense of exclusivity and reward loyal customers or followers.
Bring Them Back with Timely Reminders
When your event or sale officially launches, timing is everything. Your leads may be interested, but to drive action, you need to remind them why they signed up in the first place.
Implement a strategic email or SMS campaign to ensure your leads return at the right moment. Send a reminder the day before your launch begins, and another message a few hours before it starts, creating a final sense of urgency and excitement. For extra impact, include a sneak peek of the deals or products they can expect to see.
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Looking Ahead
The name of the game is anticipation, so make sure you give leads a reason to come back with a sense of urgency. Our friends at PageFly have great resources for executing your own version of a pre-launch page, so go check them out or contact their 24/7 Live Chat to get the best support.
Frequently Asked Questions
How far in advance should I launch my pre-launch page?
Launch your pre-launch page 2-4 weeks before your event or product drop to maximize lead capture and build sufficient anticipation without losing momentum.
What's the optimal discount percentage for pre-launch offers?
Start with 10-20% early bird discounts for most products, but test different percentages to find what drives the highest conversion rates for your specific audience and profit margins.
Should I use email or SMS for pre-launch reminders?
Use both channels for maximum impact - email for detailed information and SMS for time-sensitive final reminders, as SMS typically has higher open rates for urgent messages.
How many reminder messages should I send without annoying subscribers?
Send 3-4 strategic messages: initial signup confirmation, one week before launch, day before launch, and launch day announcement to maintain engagement without overwhelming your audience.
What metrics should I track to measure pre-launch page success?
Focus on email signup conversion rate, countdown timer engagement time, and most importantly, the conversion rate from pre-launch leads to actual sales once your launch goes live.
