Merchants often overlook a critical tool that could significantly boost their sales: the pre-launch page. This isn’t just a placeholder; it’s a high-value asset that can build anticipation, capture leads, and generate excitement. In this guide, we’ll share actionable strategies to transform your pre-launch page into a dynamic, conversion-driving platform that primes your audience for your next big sale or launch.
Build Anticipation with a Countdown Timer
Think of your pre-launch page as the storefront your customers see before your event or launch. Now, imagine that storefront with the door half-shut, no lights on, and no indication of when it opens. That’s the impression a generic placeholder or password page gives to potential customers.
Instead, create excitement by adding a countdown timer to your pre-launch page. This simple tool communicates your launch date and time, building urgency and enticing visitors to stay engaged. Whether you’re gearing up for a product drop, seasonal sale, or exclusive event, a countdown timer keeps anticipation high and your audience looking forward to the launch.
Capture Leads with Exclusive Offers
The weeks or days leading up to your launch are a prime opportunity to collect high-intent leads. To make the most of this, use your pre-launch page to offer exclusive pre-launch discounts, early access, or free samples. This strategy not only incentivizes visitors to sign up but also ensures you have a ready-made audience eager to act the moment your sale or launch goes live.
For example, offering “early bird” perks to those who sign up can create a sense of exclusivity and reward loyal customers or followers.
Bring Them Back with Timely Reminders
When your event or sale officially launches, timing is everything. Your leads may be interested, but to drive action, you need to remind them why they signed up in the first place.
Implement a strategic email or SMS campaign to ensure your leads return at the right moment. Send a reminder the day before your launch begins, and another message a few hours before it starts, creating a final sense of urgency and excitement. For extra impact, include a sneak peek of the deals or products they can expect to see.
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Looking Ahead
The name of the game is anticipation, so make sure you give leads a reason to come back with a sense of urgency. Our friends at PageFly have great resources for executing your own version of a pre-launch page, so go check them out or contact their 24/7 Live Chat to get the best support.
