As BFCM approaches, there’s a buzz in the air, a feeling that we’re gearing up for the biggest shopping season of the year. Your store is about to see a flood of new visitors and returning customers eager to grab holiday deals. And as every Shopify merchant knows, this isn’t just any ordinary time—it’s make-or-break season.
At Shoplift, we’ve been analyzing the ways our merchants use our tool leading up to BFCM. Traditionally, Shoplift is an A/B testing powerhouse, helping you fine-tune everything from your homepage layout to PDPs. But something interesting happens during BFCM: merchants shift from pure testing to personalizing their sites for different audience segments. Whether it’s running a “12 days of deals” with a new offer every period, or segmenting an offer to a specific channel, personalization is key to making the most of this holiday season.
With that in mind, we’re excited to roll out a few powerful features tailored to help you optimize, personalize, and maximize every visitor interaction this BFCM. Here’s how we’re giving you everything you need to thrive this season:
1. Create Urgency with Lift Assist™
During BFCM, capturing your customers' attention quickly is key. With our upgraded Lift Assist™ tools, you can add personalized urgency elements like countdown timers, promo banners, and alerts to your store. The beauty of Lift Assist™ is that you can personalize each shopper’s experience to drive conversions during this busy season.
Try Lift Assist™ (available on Advanced and Pro plans)
2. Effortlessly Schedule Tests and Campaigns
BFCM promotions often come with tight schedules, and no one wants to babysit their store during the chaos. Our new Test Scheduling feature lets you plan everything in advance: automatically launch campaigns, banners, and tests at specific times; rotate deals seamlessly throughout the weekend; and end split tests once they reach statistical significance. It’s your hands-free solution to staying organized and maximizing efficiency.
Learn more about Test Scheduling (available on all Shoplift plans)
3. Advanced Insights with GA4 Integration (Beta)
For merchants ready to dive deeper into analytics, our GA4 Integration (Beta) is here. This tool connects Shoplift data with Google Analytics, allowing you to build custom audiences based on Shoplift tests and variant IDs, and track personalized metrics like pop-up opt-ins or mobile app downloads. With GA4, you can make data-driven decisions to keep optimizing all season long.
Apply for the GA4 Integration (available on Advanced and Pro plans)
Your Partner for BFCM Success
At Shoplift, our goal is to simplify your path to higher conversions. This season is about more than traffic—it’s about turning visitors into loyal customers. Whether you're testing headlines or rolling out segmented holiday offers, we’ve got the tools to help you succeed.
Here’s to a profitable and stress-free BFCM! We’re here to support you every step of the way.
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