Redefining Kitchen Essentials
Great Jones isn’t just another cookware company; it’s a brand that’s set out to redefine the modern kitchen. Their products combine functionality with style, making cooking a joyful experience, whether you’re a culinary novice or a seasoned home chef. With items like their iconic The Dutchess—an enameled cast-iron Dutch oven that doubles as tableware—Great Jones blends practicality and aesthetics, turning kitchens into places of pride, not just function. As the brand continued its upward trajectory, they needed to ensure their growing customer base was translating into conversions, especially with their strategy focused on expanding through paid acquisition and influencer partnerships.
Identifying the Opportunity for Growth
Great Jones was at a pivotal moment. Part of their growth strategy centered on increasing brand awareness and new visitor volume through targeted paid acquisition campaigns and a clever influencer strategy. Jeannie O’Reilly, the newly appointed Head of Growth & Analytics, quickly identified that as these traffic sources grew, so did the need for an efficient CRO solution. Jeannie’s experience told her that investing in on-site conversion optimization was essential for converting these new visitors into loyal customers.
From the get-go, she understood the stakes: “We’re driving a lot of new traffic...I wanted to make sure we’re converting those first-time customers,” she noted during a strategic planning session. Without the right tools, Great Jones risked missing out on the full value of this new traffic, potentially leaving revenue—and growth—untapped.
Jeannie set out to find a solution that fit Great Jones’s needs: a powerful yet flexible platform that would allow for quick, seamless testing without the need for extensive developer resources. Enter Shoplift.
A Seamless Setup, Faster Than Cracking an Egg
The moment Jeannie onboarded with Shoplift, she was impressed by how seamlessly the platform integrated with Shopify. It was like finding the perfect tool in your kitchen drawer—it just worked. Within minutes, Shoplift was up and running, and Jeannie wasted no time in launching her first test. She set up a mobile homepage variation designed to create a streamlined experience for new visitors, and the results were immediate: a 26.2% lift in revenue per visitor (RPV). “I launched the first test within probably a day...without having to work with engineering,” she recalled, highlighting the platform’s intuitive efficiency.
“I launched the first test within probably a day...without having to work with engineering."
Lift Assist: The Sous-Chef of CRO
For Jeannie, it wasn’t just about the speed of setup—it was about running impactful tests that moved the needle. Shoplift’s Lift Assist feature acted like her own sous-chef, helping her quickly add and test new elements, such as review counts on product collection pages. Without needing to rely on developers, she could rapidly deploy changes and gain valuable insights.
Adding review counts resulted in statistically significant lifts in conversions, proving the effectiveness of these quick, data-driven adjustments. Shoplift’s tools enabled Jeannie to build a testing cadence that kept Great Jones’s optimization efforts agile and continuously evolving.
Shoplift’s Customer Success Team: The Strategic Advantage
Beyond its technical capabilities, Shoplift’s customer success team, led by Jonathan, provided crucial strategic support. Jonathan and his team kicked things off with a comprehensive site audit, pinpointing areas ripe for optimization. One key recommendation was to rework the quick navigation on Great Jones’s collection pages. Acting on this insight, Jeannie implemented the changes, resulting in a 32.2% increase in RPV. “They went through a full site audit and put together a really helpful deck of both places where we could optimize and test,” she shared.
Jonathan’s expertise transformed Great Jones’s approach from a reactive to a proactive strategy. With regular strategy sessions, Jeannie wasn’t just putting out fires—she was building a roadmap for growth, ensuring that every test was purposeful and aligned with long-term goals. Shoplift’s guidance turned CRO from a challenging task into an exciting, strategic advantage.
The Proof is in the Pudding: +21.2% in Site CVR and +16.1% in ROAS
The results of Shoplift’s tools and guidance were clear and significant. Within just a few weeks, Great Jones saw a 21.2% increase in site conversion rates and a 16.1% lift in return on ad spend (ROAS). These results underscored the value of a flexible and responsive testing platform that could keep up with their ambitions.
Jeannie was thrilled with the difference Shoplift made. Previous tools had required extensive developer involvement and weeks of coordination, but Shoplift made it easy. “What used to take weeks now takes minutes,” she noted, underscoring the efficiency and effectiveness of the new system.
A Recipe for Long-Term Success
With Shoplift as their partner, Great Jones has entered a new era of CRO success. From refining the mobile experience to enhancing site navigation, each test brought actionable insights and measurable improvements. The results—a 21.2% increase in conversion rate and a 16.1% lift in ROAS—are just the beginning.
Jeannie is optimistic about the future. “Shoplift isn’t just helping us optimize today; it’s giving us the tools and support to plan for the future,” she concluded. With Shoplift’s support, Great Jones is set to continue growing, delighting customers, and making cooking a joyful experience for years to come.
